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Diwali WhatsApp marketing for businesses

Diwali is the biggest buying season in India, and WhatsApp messages get opened far more than email or SMS. Here's how to run a festive WhatsApp campaign that sells.

Updated 2 November 2026 · By the ChatWaba team

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For Diwali, businesses use the WhatsApp Business API to broadcast festive offers and greetings to opted-in customers, run click-to-WhatsApp ads, auto-reply to the enquiry rush and follow up on every lead until it converts. ChatWaba includes all of this for ₹600/month or ₹5,000/year + GST, with Meta’s message charges at zero markup.

A simple Diwali WhatsApp plan

  • 2–3 weeks before: get your marketing templates approved (offer, greeting, reminder) and tag your customer list
  • Launch: broadcast your Diwali offer with an image, price and a ‘Shop now’ or ‘Book now’ button
  • During the rush: keyword auto-replies and a chatbot for price, stock, timing and delivery questions
  • Ads: click-to-WhatsApp ads so every ad click becomes a chat in your shared inbox
  • Last days: ‘offer ends tomorrow’ reminder to people who enquired but didn't buy
  • Diwali day: a personal greeting to every customer, no hard sell

Diwali message ideas by business

  • Clinics & dentists: festive health check-up packages and smile-makeover offers
  • Retail & D2C: gift guides, combo offers and delivery-before-Diwali cut-off reminders
  • Solar: ‘light up this Diwali with solar’ subsidy and EMI offers
  • Real estate: Dhanteras booking schemes and site-visit invitations
  • Coaching: early-bird admission discounts for the next session

Rules to follow

  • Only message customers who have opted in to hear from you
  • Send business-initiated messages through approved templates on the official API
  • Personalise with the customer's name and keep it short. One clear offer, one button

What it costs

One plan, every feature: ₹600/month or ₹5,000/year + 18% GST. Your whole team works on one verified number. WhatsApp message charges billed at Meta’s own rate with zero markup. No free trial; book a demo and we set it up with you. See pricing.

Frequently asked questions

How do I send Diwali offers to all customers on WhatsApp?

Use the WhatsApp Business API through a platform like ChatWaba: get a marketing template approved, upload or tag your opted-in customers and broadcast in one click. Meta charges per marketing message.

Can I send bulk Diwali greetings without getting banned?

Yes, if you use the official API with approved templates and opted-in contacts. Unofficial bulk-sender apps are what get numbers banned.

When should I start Diwali WhatsApp marketing?

Start 2–3 weeks before Diwali so templates are approved and your list is ready before the buying rush.

Continue exploring

Run your Diwali campaign on ChatWaba.

One plan with everything included: ₹600 a month or ₹5,000 a year (+18% GST). Meta’s message charges at Meta’s own rate, with zero markup.

Book a free demoStart now →