Guide · Solar

WhatsApp CRM for solar businesses

Rooftop solar leads are expensive and slow to close. Between the first enquiry and installation there's a site survey, a quotation, subsidy paperwork and finance, and every step happens on WhatsApp.

Updated 2 November 2026 · By the ChatWaba team

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Solar companies use the WhatsApp Business API to capture every lead from Meta ads into a CRM, assign it to a sales rep, track it through survey, quotation and installation, and send automatic follow-ups so no high-value lead goes cold. ChatWaba includes all of this for ₹600/month or ₹5,000/year + GST, with Meta’s message charges at zero markup.

Where solar businesses lose money

  • Facebook and Instagram lead ads bring 50–200 enquiries a month, but many are never called back
  • Sales reps quote from personal WhatsApp numbers, so the company loses the lead when they leave
  • Customers ask the same questions again and again: subsidy, EMI, savings, warranty
  • Nobody knows which campaign produced installations, so ad budget is guessed

How ChatWaba works for a solar company

  • Meta Lead Ads → CRM: every lead lands automatically with its campaign, ad set and ad
  • Solar pipeline: new lead → called → site survey → quotation sent → subsidy/finance → installed
  • Team assignment: leads routed to the right rep or city; managers see who's following up
  • Auto-replies & chatbot: instant answers on subsidy, system sizes, EMI and savings, 24×7
  • Broadcasts: monsoon-maintenance reminders, referral offers and festive deals to past customers
  • Click-to-WhatsApp ads: run ads that open a WhatsApp chat straight into your shared inbox

Message ideas for solar sales

  • Send the savings calculation and quotation PDF right after the survey
  • Remind leads about subsidy deadlines and paperwork
  • Share installation photos and customer reviews as social proof
  • Ask happy customers for referrals with a referral offer

What it costs

One plan, every feature: ₹600/month or ₹5,000/year + 18% GST. Your whole team works on one verified number. WhatsApp message charges billed at Meta’s own rate with zero markup. No free trial; book a demo and we set it up with you. See pricing.

Frequently asked questions

What is the best CRM for a solar business in India?

For most Indian solar installers the best CRM is one built around WhatsApp, because that is where customers talk. ChatWaba combines a lead pipeline, Meta Lead Ads integration, a shared team inbox and automation for ₹600/month or ₹5,000/year + GST.

Can I connect Facebook lead ads to WhatsApp for my solar business?

Yes. ChatWaba pulls Meta Lead Ads submissions into the CRM and can send the lead an automatic WhatsApp message within seconds.

Can my whole sales team use one WhatsApp number?

Yes. On the WhatsApp Business API, your whole team replies from one verified company number in a shared inbox, with chats assigned to each rep.

Continue exploring

Close more solar installations with ChatWaba.

One plan with everything included: ₹600 a month or ₹5,000 a year (+18% GST). Meta’s message charges at Meta’s own rate, with zero markup.

Book a free demoStart now →