Shopify orders and customer context
Connect a Shopify store to bring order and customer context into ChatWaba. Order and fulfilment events can support status updates such as confirmed, dispatched, and delivered when an approved template and a usable customer number are available. Contacts and tags give support agents context when a customer replies.
Website enquiries and CRM records
A business website can collect an enquiry and pass the lead into a CRM workflow. Capture the source, phone number, interest, and customer permission. Assign the enquiry to an owner, follow up in the shared inbox, and keep the result in the contact record rather than leaving it in a form notification.
WhatsApp templates, campaigns, and Flows
Approved templates help with repeatable notifications and outreach. Broadcast tools help manage sends and delivery outcomes. Native WhatsApp Flows collect structured answers within a conversation, which can help with enquiries, qualification, and booking requests. Match each message to the customer journey and Meta’s current policies.
Public API and event design
An API integration should identify the organization, validate the caller, avoid duplicate events, log failures, and make retries visible. ChatWaba’s public API and message logs support connected workflows; technical teams should map fields and test a single event before scaling an integration across all customers.
Choose integrations by the problem they solve
Connect the systems where a customer event is created or where an agent needs the answer. For commerce, begin with orders. For sales, begin with lead capture and owner assignment. For support, begin with a reliable inbox and complete customer history. More connections only help when they make those steps easier.
Frequently asked questions
Which Shopify events can send WhatsApp messages?
ChatWaba can send WhatsApp updates when a Shopify order is confirmed, when it is dispatched or enters transit, and when it is delivered. Incomplete checkouts can be tagged for targeted recovery messages.
Can I connect my own software to ChatWaba?
Yes. ChatWaba offers a public API so your website, forms or internal tools can create contacts and leads and trigger WhatsApp messages from your own systems.
Do automated messages need approved templates?
Messages your business starts outside the 24-hour customer service window must use a WhatsApp template approved by Meta. Replies inside an open window can be free-form. ChatWaba lets you pick an approved template for each automation.
Continue exploring
Bring your WhatsApp conversations into one workspace.
See how ChatWaba combines the official WhatsApp API, a shared team inbox, CRM, templates, and automation.
Get Started