Confirm official WhatsApp access
Ask how the platform connects to the WhatsApp Business Platform and how your business account and phone number are managed. Understand what remains under your business’s control. Check onboarding, approved template workflows, and how the provider handles Meta policy changes.
Separate Meta charges from platform charges
Compare the software subscription, onboarding or support fees, and any markup on Meta messaging charges. A low advertised subscription may not be the lowest total cost. ChatWaba states that it adds no markup to Meta’s published messaging rates and charges a separate platform fee; confirm current plan details before purchasing.
Test the inbox and CRM with your real team
Try assigning a conversation, finding its history, tagging a contact, moving a lead through a stage, and following up. A shared inbox and CRM are useful when agents can complete those steps quickly and managers can see what is still open.
Examine automation and integrations
List the events that matter: a new enquiry, an order update, a scheduled consultation, or a campaign reply. Ask which integrations are available now, how failures are logged, and whether your team can change the workflow without a custom development project. Do not select a tool solely because it lists many integrations.
Review support, data access, and growth
Check how billing changes, team permissions, API access, data export, and customer support work in practice. Start with a small live workflow and review its results before migrating a large contact list or turning on every automation.
Frequently asked questions
What should I compare between WhatsApp API platforms?
Check that access is through the official WhatsApp Business Platform, separate Meta's message charges from the platform's own fee, test the shared inbox and CRM with your real team, and review automation, integrations, data access and support.
How do I find out whether a platform adds message markup?
Compare the platform's effective price per message with Meta's published rate for the same message category and country. Any difference is markup. ChatWaba charges Meta's exact rate with zero markup.
Can I switch WhatsApp API providers later?
Yes. Meta allows a business phone number to be moved between providers. Plan a short migration window and re-check your templates and automations after the move.
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